Google.
client : Google Asia Pacific.
worked on proposing interventions to
drive positive systemic changes in the APAC region.
How might me use the resources and services of Google to support small business and increase google reach in Asia Pacific region?
Project highlights:
Individual project, Product development,
Systems design, User-centered research.
Research lenses.
MSME'S, Small business are the backbone of any developing country and needs maximum help and promotion for their growth. Countries in APAC are mostly developing, trying very hard to revive after the COVID pandemic.
Using google we can increase promotion, participation & awareness among entrepreneurs by providing them ways to easily go online and further maintain it.
some MSME examples source: google search
MSME in India
MSME in APAC
The design proposes a physical form looking at the culture of developing countries where people believe on physical documents and takes the first initial step to do that particular task.
Because both the form and website has a fixed format, data can easily be transferred through using Optical Character Recognition (OCR) or Google can also tie-up with big brand/govt organizations in that particular country in order to create resources through the data in the form can be entered into preset format of the mini website.
In the context of India it can be Reliance India Ltd/India Post/Indian Petroleum stations etc.
Unique Id can be shared by business and all the details of the business can be seen by anyone sitting in any corner of the world.
more research details & information,
can be found in this document.
This project was done under Taskbox 7
at the The Design Village, India
feb,2022 to july,2022
Mentor
Mudita Pasari
Associate Dean-Academics, The Design Village
