MUJI India.
worked to design strategies for Muji to place it contextually and sustainably in Indian Context.
date : august'21 to December'21
This project was one of the briefs that was given to the students of semester 3rd and 5th as a part of Taskbox academic project. A group of 3 people were made including me who worked on the brief given by Muji India.
After doing both primary and secondary research, we did some analysis of the data that was collected and by making map such as stakeholder map, swot analysis, product analysis, etc.
further we gave ourself a problem statement on which we wanted our strategies to be based on.
Mentor : Tushar Kaladharan
strategy1
This strategy talked about how we can make people identify more products that generally get missed by them in the store by bringing Artists that promotes the product through their skill to the store and make the space interactive.
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strategy2
through this strategy want people to realize the possibilities that a muji product has by using MUJI Passport app as a medium for user-generated content, where people can send pictures of their way of using muji products.
eg, Muji tape was used to customise an ipad cover.
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strategy3
This strategy suggested a new way of instore customization in which people can experience a new method of customization that can cover a larger range of products by creating a setup that is inspired from the method of screen printing.
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Brainstorming
